Ecommerce worth $2.3 Trillion a year
Over the last 10 years online sales have been increasing at a consistently impressive rate. In 2012 the online shopping market was worth 1 trillion US Dollars and in just 2 years that has grown 50% to reach 1.5 trillion US Dollars per year. This growth is set to continue with analysts forecasting sales of 2.3 trillion US Dollars by 2017.
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If you run a bricks and mortar business you may be feeling the effects of the online revolution & without altering your business processes it is likely that this will only get worse. The good news is that there is a low-cost and fairly straightforward solution to the problems caused by the growth in online shopping.
You can launch a website for a few dollars a month and you can even create your own mobile app to accompany it for free. By combining these two forms of technology you’re ensuring that your business is accessible to the maximum number of potential clients thus expanding your business’ reach & potential target market. The mixture of online shopping for convenience & the ability to pick up your order in store (or at the office) is quite a compelling proposition, you could get the jump on your competitors & grow your business.
A side effect of your business going digital is that you’re going to be able to tap into an audience that perhaps you didn’t previously have access to. There are an increasing number of people that are housebound, yet tech-savvy, meaning they’re likely to want to interact with your business over web / email rather than visiting your store / office.
As you have a bricks and mortar shop or office it is likely that you speak to, have correspondence with or meet your customers. If that is the case the marketing of your website becomes a lot simpler than if you’re a purely online business.