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October 24, 2017

Actionable UI insights from Google Analytics

Recently, I’ve been speaking with an old client. I designed his website for him several years ago and provided him with an introduction to Google Analytics as part of that service. Now, as with many of my clients, since the day his website launched, he has never logged into Google Analytics to see what it shows him.

While sitting with him recently, we started to discuss the reason his website wasn’t converting as many people as he hoped. When I asked how many people were visiting the website, he looked blankly back at me.

Understanding how many people visit your site is incredibly important. If you have 10 visitors a month and achieve 2 sales; then there [...]

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July 26, 2017

Build your own job site with WordPress

Recruitment is big business, it always has been and it’s becoming an increasingly desirable industry in which to work. Why? because the adoption of social media, job sites, Linkedin and all the other glorious recruitment channels means that overheads (costs) are dropping & scale is increasing as recruiters are able to tap into more markets across more geographies than ever before.

So, we are already seeing a shift in the recruitment business model to being an almost faceless business – one which in the future, could probably be fairly easily automated through the adoption of some clever artificial intelligence.

Artificial Intelligence of that caliber [...]

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April 19, 2017

Achieving a 100/100 Google Page Speed Score

Google Page Speed Insights is a relatively new tool by Google. It checks the speed of your site, delivered on both mobile & desktop devices. Clearly, Google uses this information to help them rank websites – those that perform poorly on mobile speed tests will be given a lower priority to mobile users in search results. It’s all part of their vision to organize the web & make everything super accessible to everyone.

Before we start looking at the Google Page Speed Score, I want to show you the results of all the tinkering, tweaking and fettling I had to do in order to achieve a perfect Google Page Speed Insights score. As you can see below, Pingdom Speed [...]

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April 13, 2017

500 Internal Server Error – WordPress Fix

We’ve all had that ‘holy sh*t’ moment, where you’ve been happily updating your WordPress website, perhaps updating a few plugins and doing a bit of housekeeping. If you’re like me, you’ll spend hours tinkering with lots of little areas of the site before committing your changes and backing up the newly updated website. In truly typical fashion, any catastrophic errors you’re going to face are going to happen just before you go to backup your server.

Today was no exception. I’d noticed a slow increase in server resource usage and wanted to combat that by making the website that little bit lighter and doing a bit more caching. Just [...]

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