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Annoying ads could be sapping 40% of your network bandwidth

Annoying ads could be sapping 40% of your network bandwidth

by KieranJuly 30, 2015

Ads are the life blood of the internet. It’s become an accepted fact that we are going to face an onslaught of advertisements whenever we navigate to a blog or any other free resource on the web. Over the years, these have morphed from very annoying pop-up adverts (which were phased out after pop up blockers were perfected) to in page flash adverts that are just a little bit distracting.

Recently though, I have noticed a new breed of advert. This type of ad opens as a lightbox on the web page. This means, it acts just like a pop-up ad of the past, but, cannot be blocked by a pop up blocker. This is obviously great for the blogs as people usually click on these ads in a fit of frustration – earning them some extra revenue.

Netshock is a little different. We don’t have ads on our site as we believe that it detracts from the usability of the website – which is something we have worked very hard to get right. Another reason you may not want to use websites that have ads on them is that it actually saps a lot of your network bandwidth.

In fact, a university in Canada implemented Adblock software across it’s network and was stunned by the results. It saved them between 25 and 40 percent of its network bandwidth. Obviously this is a huge saving when you consider that there will be thousands of students and staff on the network – sapping bandwidth. This just helps to keep the universities IT infrastructure running smoothly.

Image used under creative commons

This article was brought to you by Netshock. Netshock is your technology blog, providing technology news, guides and insight. 

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About The Author
Kieran
My name is Kieran, I love to see how technology can drive business growth. I started the Netshock technology blog as a place to share my thoughts and experiences with a wider audience. I cover all sorts of topics, from marketing to development.